The colors in our palette stem from the reliability of our product and the authenticity of our team. They enhance the user’s experience, from the connection we make through marketing to the way they engage with our product.
Psst. The original Help Scout palette can be found here.
The primary colors are the core, used to define our brand. They should be used predominately to portray Help Scout throughout the app and in marketing our product.
The secondary palette allows us to push our boundries, while staying within the consistency of our brand guides. The secondary colors should be used to distinguish our products, allowing them to be unique but still remain a part of our family.