Ads

Contents


Advert sizes

Advertisements will always be from the following sizes:

Leaderboard

  • 320 x 100
  • 320 x 50
  • 468 x 60
  • 728 x 90
  • 970 x 90
  • 970 x 250
  • 980 x 120

Big Box

  • 200 x 200
  • 250 x 250
  • 250 x 360
  • 300 x 250
  • 336 x 280
  • 580 x 400

Skyscraper

  • 120 x 600
  • 160 x 600
  • 240 x 400
  • 300 x 600
  • 300 x 1050

RememberKeep file sizes to 150kb or smaller and save in .JPG, .PNG, or .GIF file formats.


Copy Guidelines

Heading with description

  • Headine characters: 16-26
  • Paragraph characters: 20-32
  • CTA max characters: 13
Sample Advert

Example #1

Sample Advert

Example #2

Headline only

  • Headline characters: 30-45
  • CTA max characters: 13
Sample Advert

Example #1

Sample Advert

Example #2

Tip It is helpful to emphasize certain words or phrases in longer headlines to create intrigue. See Example #2.


Long-form copy

If more copy is needed to fill space for a larger ad size, it is okay to branch outside of the above specifications for your layout. As a general rule, try and break up the copy into smaller phrases or sentences that can be digested quickly and clearly.

Sample Advert